Preparing for an IPO
 The
Challenge: Madison Park REIT, originally known as the David
Rabb REIT, held the distinction of being the nation's smallest REIT
with assets of only $2 million. It wanted to outgrow this designation,
to attract additional investments from pension funds and money managers,
as it moved into position to go public.
The Solution: Madison Park REIT has
special expertise in live-work lofts, one of the most rapidly growing
types of developments and one of the most profitable for investors.
We began with feature stories on live-work in the San Francisco
Bay Area publications, making certain that potential investors knew
why Madison Park REIT was such a strong investment. We then moved
on to national publications, attracting a wider audience and institutional
investors. Multi-media presentations and a strong Web site were
created to supplement the news media coverage.
Results: Stories have appeared in
news media locally and throughout the country, as Madison Park REIT's
assets grew from $2 million to $42 million in three years. The company
expects to go public within another two years.
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