Gaining
Publicity for an Internet Startup
 The
Challenge: Founders of e-Elections.com, an Internet startup
and one of the first companies in the country to offer electronic
services to campaigns, needed to establish itself in the elections
market and become known to potential clients. The goal was to position
the company as a leader in the field of electronic campaign services.
The Solution: We designed and programmed
a comprehensive Web site for e-Elections and developed an advertising
and public relations strategy that targeted campaigns and elections
media, as well as the general media, about the launch of e-Elections
and the company's library. During a six-month media outreach plan,
press kits and follow-up press releases were sent to the national
media, with a special emphasis on the San Francisco Bay Area.
Results: Media coverage was extensive,
including a four-minute, primetime segment on the most widely watched
Bay Area news show, and a business section centerpiece in a local
metropolitan daily newspaper. One of the largest newspapers in the
state published a front-page story about the business, the CEO of
the company appeared on national television on the "Cybersleuth"
segment of ZDTV, and articles by the CEO were published in the largest
elections trade magazine. Today, e-Elections.com is a recognized
leader in using the Internet to develop, organize and win political
campaigns. It has been hired by dozens of campaigns to build Web
strategies that help reach voters and streamline resources via the
Internet.
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